Business & Leadership
We make your expertise influential with thought leadership that earns attention and demand.
Your expertise deserves to be influential. We position leaders as sought-after voices through strategic storytelling, media visibility, and powerful thought leadership platforms. The result: authority, credibility, and demand.
Case Study: Rita McGrath
Challenge
Rita McGrath — a globally-recognized business strategist and Columbia Business School professor — had world-class expertise but lacked a cohesive brand presence and consistent national media visibility. Her digital footprint was fragmented, her brand assets were outdated, and media opportunities were reactive instead of strategic.
What We Did
We executed a full brand and communications transformation: updated her bios and website, developed a unified platform under Thought Sparks, refreshed speaking assets, and produced two professional video shoots. We shifted her from chasing opportunities to a proactive media and speaking strategy — expanding her presence across YouTube, TikTok, BlueSky, and building sustainable systems her team could use going forward.
Our Results
→ 3.7B global media impressions across platforms
→ 79 high-impact placements elevating her voice in national business news
→ Cohesive brand relaunch with a polished Speaker’s Package, updated website, video assets, and refreshed content channels
→ Meaningful growth in digital engagement and a clear, sustainable system for content and outreach
Some of the organizations we’re proud to partner with.
