Arts, Food & Culture
We elevate creative experiences into stories that drive attendance, engagement, and buzz.
[Opera Italiana is in the Air.]
We elevate arts, food, and cultural experiences with media coverage, partnership strategy, and social amplification. Whether it’s a festival, a culinary launch, or a film premiere, we build anticipation, drive attendance, and spark the kind of digital engagement that keeps audiences talking.
Case Study: Opera Italiana is in the Air
Challenge
Opera Italiana is in the Air (OIIA) set out to reimagine opera for a new generation — making it free, accessible, and informal. To grow its audience and elevate its U.S. presence, the organization needed a refreshed brand narrative, stronger digital storytelling, expanded media reach, and momentum-building visibility around its Lincoln Memorial debut and annual NYC + DC performances. .
What We Did
We developed and executed a full media, social, and production strategy. LEM positioned OIIA as a cultural disruptor, produced a high-impact mission video for sponsorship and digital promotion, managed press on-site in Washington, D.C. and New York City, secured VIP attendance, and elevated community engagement through targeted social content. We also launched a preview concert at Children’s National Hospital — now an annual tradition showcasing music’s healing impact.
Our Results
→ Thousands in attendance at concerts in D.C. and NYC
→ National and local media reach of 300M+, including The Washington Post and Fox News
→ Mission video created by LEM now used for sponsor engagement + ongoing marketing
→ Elevated OIIA as a modern force in classical music, drawing younger and more diverse audiences
Some of the organizations we’re proud to partner with.
