Assignment Manager Aug. 4

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First-of-Its-Kind Greek Ice Cream Shop Creating Big Buzz

The first authentic Greek ice cream shop in the U.S. has opened in Washington, D.C. — and with lines around the block, the founder is pulling all-nighters to keep up. Yala Greek Ice Cream brings a 70-year-old recipe from the island of Rhodes to America, offering a new category of frozen dessert that’s creamy, bold, and unlike anything else on the market.

Founder Chrys Kefalas is available for interviews and tastings can be shipped to newsrooms nationwide.

The U.S. Housing Crisis in Microcosm: Baltimore’s 30,000-Person Waitlist

Baltimore’s affordable housing waitlist topped 30,000 people in just one month—a striking reflection of a national crisis. On August 4, 70 families will get keys to a new future at Volunteer of America’s supportive housing development, Irvington Woods, a rare addition for those facing homelessness and mental health challenges.

Strong visuals and powerful human stories available. Interviews with residents, city leaders, and VOA’s new CEO.

Good News to Share: Uplifting Stories from Across the U.S.

From record-breaking backpack drives to surprise acts of kindness, social-services non profit Volunteers of America has no shortage of uplifting stories this summer:

  • 1,000+ families to receive supplies at Operation Backpack® Detroit Zoo event

  • 17,000 books donated to kids in word deserts around the country via the Molina Foundation

  • A 10-year-old camper in Maine honored in memory of a fallen officer

  • COMING SOON: Home Depot teams up with VOA to renovate homes for at-risk veterans

Photos, video, and interviews available nationwide. Let us know what you'd like to feature!

National Golf Month: How to Avoid the Injuries Most Golfers Ignore

Sixty percent of golfers play through pain—most commonly in the back, neck, and wrists. This National Golf Month, Dr. Thomas Nguyen, a spine expert and golfer himself, shares why the golf swing is so hard on the body—and how to avoid common mistakes that lead to injury.

Available for interviews and live demos, plus real-life patient stories of recovery and return to play.

National Pickleball Day: The Popularity—and Pain—of America’s Fastest-Growing Sport

Pickleball’s popularity is booming—and so are the injuries. With 67,000 ER visits a year tied to the sport, experts warn that poor form and lack of prep are leaving players sidelined.

Dr. Colin Haines, a spine surgeon and avid pickleball player, is available for interviews and on-court demos to show how to play smarter and safer.

 

As former journalists, we know it can be hard to find the right story — and the right interviews. At LEM, we are focused on solution-based stories about changemakers. So we’re sharing WHAT we’re working on, WHO we’re talking to, and WHY it matters.

 

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