Arlyn G. Riskind has more than 25 years of experience in strategic communications planning and implementation, media relations, social media/marketing, stakeholder development, and writing/editing. Through her work at public relations agencies, non-profit organizations, associations, and now as a consultant, she has built strong relationships with national, trade, and online reporters in the areas of health, public health, science, and education. She has been instrumental in designing and implementing multifaceted communications strategies, crisis communications response, and national publicity and credentialing for large scale events, including the release on the first state-by-state report on care for the seriously ill in America, the release of the first state-by-state report on the country’s emergency care system, and the dedication of two of the nation’s memorials, the Franklin Delano Roosevelt Memorial and the Women in Military Service for America Memorial.
Her current work includes media relations strategic counsel and implementation for CMS’ Health Care Payment Learning & Action Network, an initiative that is bringing together public, private, and non-profit sectors to link health care payments to quality and value through the increased adoption of alternative payment models; strategic communications activity to raise awareness of the Substance Abuse and Mental Health Services Administration’s Talk. They Hear You Campaign aimed at preventing underage drinking and substance misuse; and various stakeholder and media outreach initiatives to bolster the The Robert Wood Johnson Foundation’s (RWJF) campaign to Build a Culture of Health.
As the director of media relations for The Endocrine Society, the world’s largest association representing endocrinologists, she set and oversaw the Society’s strategic communications agenda which included the development of high-level events such as a Science Writers Conference, and news conferences and briefings held during the Society’s annual meeting. In addition, she conducted proactive and reactive media relations activities including pitching of expert insight to press, writing press releases and other media materials, executing initiatives to support the Society’s advocacy agenda, and interfacing with government relations and research divisions to highlight the society’s work and the science of its membership.
Previous agency-related client work has included raising the visibility of critical health issues such as: antibiotic resistance; drug and medical device safety; and care near the end of life. She spearheaded a multi-faceted, multi-media national awareness campaign calling for the reauthorization of the Ryan White CARE Act to ensure funding for critically important federal and state government programs for poor, uninsured, and underinsured people living with HIV/AIDS in the United States and provided strategic and media relations counsel for the release of U.S. Surgeon General Richard H. Carmona’s Report on The Health Consequences of Involuntary Exposure to Tobacco Smoke.
Her clients have included: RWJF’s Last Acts Partnership and Rallying Points Projects, and Addiction, Prevention, and Treatment work; The Case Foundation; The MacArthur Foundation; The Harvard School of Public Health College Alcohol Study; The American Association for Geriatric Psychiatry; The American College of Emergency Physicians; Project HOPE; NQF; U.S. Department of Health and Human Services; and The Batten School for Entrepreneurship at The University of Virginia.
Serving as the director of public relations for a government contractor, she managed major projects involving national media and outreach for U.S. Surgeon General Dr. David Satcher, the Center for Substance Abuse Prevention, and the Center for Mental Health Services.
A media relations expert, she has secured media coverage for clients in publications and outlets including The New York Times, The Wall Street Journal, The Washington Post, USA Today, The Los Angeles Times, Newsweek, U.S. News & World Report, National Journal, Congressional Quarterly, National Public Radio, CNN and all the major television networks.
Arlyn holds a Bachelor of Arts degree from the University of Michigan in Ann Arbor and a Masters in Social Work degree from Case Western Reserve University in Cleveland, Ohio.